How to Set Up a Podcast

How to set up a podcast:

First things first, what are podcasts?

A podcast is a series of digital media files which are distributed over the internet using syndicated feeds for playback on portable media players and computers. The latter term is: podcasting. The host or author of a podcast is typically called a podcaster.

A podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. This is done by using an aggregator or feed reader capable of reading feed formats such as RSS or Atom. Even though this is how podcasts are, certain podcasters may also offer direct download or streaming of their content.

You might not know this, but podcasts use to once be just a fad among a few technologists. But then later, bloggers started becoming hip to the whole podcasting deal, and is now the future of the internet. I will not be surprised is one day podcasts will be known as a different name when technology catches up to the vision of millions of individuals and corporate broadcast studios that are operating from desktops and laptops, where daily, and even hourly transmissions are offered up live and archived for later downloading or streaming. Until then, Dexterity Media can show you how to set up a podcast that makes the most of the technology that exists. By creating a podcast, it will help expose your company message, products, and services to a whole new audience. It’s being done now with podcasts (soon to be known as mediacasts) and your company can seize a great marketing opportunity that will enhance:

• Customer Relationships Building/Management

• Media and Public Relations

• Brand Reputation Management

• Linking and Search Engine Optimization

Dexterity Media will not only show you how to set up a podcast, but we will show you how to best market your podcast and increase listenership and soon viewership. We will also help you gauge your audience’s reaction and can help in the crafting of podcast scripts. So let us evaluate your company’s current podcasting strategy. If you don’t have one, we will be glad to consult with you on how get ahead of your competition.

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